The principle of guest blogging consists of writing an article that you will publish on a site that does not belong to you.
In general, this will be a site that is thematically related to the product/service you offer. If, for example, you sell climbing equipment, you will be looking to publish on a blog related to climbing, hiking, sports, nature, etc.
Guest blogging is an essential technique in web marketing – and more specifically in content marketing.
Advantages of creating a guest post for which you write
The main advantage is that this editor will advertise the blog he or she writes for. By inserting a dofollow link to your blog or website, you will improve its position in search results.
Remember that one of the factors of SEO ranking is that the website has a high number of visits and by building links through white hat strategies, such as guest posting, this can be achieved.
In addition to this, the writer will be able to improve their personal brand and gain greater visibility, as well as demonstrate the values they have as a digital writer.
Another advantage is that other people, and most likely the brand itself, will share said blog post on their social networks, newsletters and more and you can make it go viral.
Benefits for the blog that receives the guest post
If the Blog owner has a publishing schedule, after receiving a guest post, you can rest from writing your weekly blog or at least one of them. Also, the guest post is supposed to be valuable, unique and provide something relevant to the target audience, so the readers will benefit as well.
On the other hand, the author of the guest post is likely to share the link in his/her social networks and professional groups. This way, you will receive and benefit from their divulgation, which will lead to more visits to your blog, including many new users.
In addition to this, you will be able to offer content more regularly if you do not wish to replace it in your publication calendar. Another advantage is that you will be able to offer more variety to the content of your blog as you will be able to draw on the knowledge that other authors have on topics related to yours.
With the support of other authors, you will most likely be able to publish articles on different topics, with different points of view and writing styles. Your blog will never be a boring place and will always be aligned with your marketing objectives.
We can also add that opening up to a guest posting strategy will help you build strong relationships with other bloggers and create alliances with other brands. Once it is known on the internet that you accept guest posts, various people will join you in offering to collaborate with you and you will create a network of allies that will boost your business.
Not only will they increase visits to your blog and webpage, as mentioned earlier, you will also get more followers on social networks.
If the guest author shares your link to the article they wrote on their networks, others will also want to follow you.
How invitation publishing works
The concept is simple: you write a blog post based on the needs of a particular blogger and you get a link back, which can be in the main content or at the bottom of the post in the author’s “signature” (an area called the “Author Box”).
Bloggers want to publish high-quality content on their blog that they can use to attract new readers, as well as share with their existing audience.
This makes guest blogging a win-win for both website owners, who want to rank higher in search engines (and need links to do so), and bloggers, who want to attract more readers to their blog.
Links are a primary ranking factor in Google, and in the context of SEO, guest blogging offers a strong opportunity to get a backlink from another website, in addition to other marketing considerations.
In fact, guest blogging, in addition to the SEO benefits, establishes a relationship with the blogger publishing the article, reaches their audience by providing additional exposure of the content and establishes their authority with the target audience.
The stakes of the guest post
Although the guest blogger usually has a great deal of freedom in the choice of article, keywords and links, the stakes for the host site are still high.
The host blog must check the quality and relevance of the content of the guest post because this can harm its natural referencing. It can also create an editorial inconsistency.
On the other hand, guest blogging can be penalised by Google’s algorithms if it is the only editorial strategy used by a site.