The term guest posting is understood to mean publishing a post or article as a guest author on the blog or website of a third party organisation or individual.
For the guest author the practice of guest posting has several potential advantages:
– it may allow direct traffic to be generated through the links authorised on the article
– it constitutes a more or less effective personal branding action depending on the image and audience of the host blog or website.
– it contributes to the quality of natural referencing (SEO) if the authorised links (backlinks) are in dofollow and if the host site is considered by Google as a quality site with a good authority.
In the context of guest posting, the host often requires that the content is original and exclusive. For an author, guest posting is especially interesting if he or she does not have his or her own blog, if his or her own blog does not yet have the audience of the host blog or if the two audiences are distinct but complementary.
For the host, the practice of guest posting (generally referred to as guest blogging from his point of view) usually allows him to benefit from free content.
- What to do before submitting a Guest Post? Throwing yourself into guest blogging is not an effective method, it is better to proceed step by step in order to guarantee the success of each guest article you propose. First step, learn what to know and what to do before submitting the guest article. 1) Define your objectives The first thing to do before writing guest articles is to determine the objectives you want to achieve. Indeed, guest blogging allows you to improve : Short-term traffic: Increase the number of visitors to your website; Natural referencing: Gain in SERP ranking thanks to backlinks; The level of expertise in your…
- Why write a Guest Post? Did you know that 60% of bloggers write articles for other blogs? In other words, they are adding to the content of other blogs at the expense of their own site. There's no doubt that this practice is counter-intuitive, but if so many bloggers are doing it, don't you think it's a practice that deserves to be investigated? Of course it is! In fact, it's an approach known as "guest blogging", the principle of which is to publish guest articles on other influential blogs in order to get traffic from them, among other things. Although it is completely free, guest…
- What is a Guest Post and what is it for? The principle of guest blogging consists of writing an article that you will publish on a site that does not belong to you. In general, this will be a site that is thematically related to the product/service you offer. If, for example, you sell climbing equipment, you will be looking to publish on a blog related to climbing, hiking, sports, nature, etc. Guest blogging is an essential technique in web marketing - and more specifically in content marketing. Advantages of creating a guest post for which you write The main advantage is that this editor will advertise the blog he…
