To put it simply, Google’s algorithm looks at 3 elements to decide if your page is worth displaying to a user doing a search:
- The first is the semantic relevance of your content. In short, Google analyses your page and its content and considers whether it answers the user’s question.
- The second is the technical aspects of your site. Was Google able to discover your pages? How long does it take for your site to load, etc.?
- Finally, and this is where backlinks come in: Google evaluates the authority of your site in the domain. To do this, Google analyses all the web links pointing to your site. If many reference sites in your field mention it, the engine will consider that you are an authority.
A “good” SEO link usually ticks the following 4 boxes:
- It has a thematic proximity to your site. For example, if you have a site that talks about horse training, a link from a site that talks about photo drones is not going to be particularly relevant.
- It comes from an authority site, i.e. a site that has itself received quality links.
- It is placed in a relevant context (article dealing with a theme close to your field, etc.)
- It is dofollow: it does not contain a “nofollow” tag in the code, which would indicate to robots not to follow this link. In other words, it returns traffic AND SEO authority.
The point of guest posts is that they do meet these criteria:
- Since you choose who you write the guest blog for, you can select sites that are thematically close to your website.
- Selecting your “targets” will also allow you to focus on authoritative sites.
- As you write the content yourself, you can ensure that your link will be surrounded by quality content.
- What is a Guest Post and what is it for? The principle of guest blogging consists of writing an article that you will publish on a site that does not belong to you. In general, this will be a site that is thematically related to the product/service you offer. If, for example, you sell climbing equipment, you will be looking to publish on a blog related to climbing, hiking, sports, nature, etc. Guest blogging is an essential technique in web marketing - and more specifically in content marketing. Advantages of creating a guest post for which you write The main advantage is that this editor will advertise the blog he…
- What are the Steps of Guest Blogging? Step 1: Find the sites The first step in the process for any good guest blogger is to prepare a list of sites to contact. Source 1: Partners Let's start with the easy part: your partners. Whatever your field of activity, you probably work in partnership with other companies. A partner is a prime target for guest articles because they have two advantages: You already have a relationship with them, they will be easier to convince. You probably work in the same field, so the link will have a good thematic affinity with your site. From experience, with a conversion…
- What to do before submitting a Guest Post? Throwing yourself into guest blogging is not an effective method, it is better to proceed step by step in order to guarantee the success of each guest article you propose. First step, learn what to know and what to do before submitting the guest article. 1) Define your objectives The first thing to do before writing guest articles is to determine the objectives you want to achieve. Indeed, guest blogging allows you to improve : Short-term traffic: Increase the number of visitors to your website; Natural referencing: Gain in SERP ranking thanks to backlinks; The level of expertise in your…
