Did you know that 60% of bloggers write articles for other blogs? In other words, they are adding to the content of other blogs at the expense of their own site.
There’s no doubt that this practice is counter-intuitive, but if so many bloggers are doing it, don’t you think it’s a practice that deserves to be investigated?
Of course it is! In fact, it’s an approach known as “guest blogging”, the principle of which is to publish guest articles on other influential blogs in order to get traffic from them, among other things. Although it is completely free, guest blogging is a very effective method that you can use even if you have just started your blog and have no visibility with your website yet. In this article, I will have the opportunity to show you that, guest blogging requires some mastery in order to get satisfactory results in terms of traffic and authority for your blog.
What is Guest Blogging?
Guest blogging is writing and publishing articles on a blog other than your own. In this way, you are considered a contributor or guest blogger on the blog in question, hence the name ‘guest post’.
This is a technique that may seem counterproductive in that it leads you to enrich websites that may be your competitors with your own content. But on closer inspection, guest blogging is a win-win concept when you use it correctly.
Indeed, for the publishing blog, guest blogging is a completely free source of quality content, which will generate traffic and allow it to get traffic and improve its SEO.
As a guest blogger, this tactic allows you to get more visibility and show your expertise to your target audience. In addition, you will benefit from traffic to your website through the links you place in your guest post that point to your website.
Why should I submit a guest article?
Guest blogging is a very effective tactic that allows you to enjoy a number of benefits.
A free method that is accessible to everyone
One of the reasons why guest blogging is popular is that it is a method that is accessible to everyone and free. You can write guest articles that will be published on the most important blogs in your field, without having to pay a cent.
Besides, you don’t necessarily need a blog before submitting guest articles. You only need to :
- Be able to write high quality content;
- Master the process of submitting your article.
Basically, you don’t need anything else to start guest posting.
A great way to get known
It is not easy to get a lot of traffic when you are just starting your blog. To do this, you need to use several levers. Guest posting is one of them, as it is an excellent way to promote your project.
Indeed, you will have the opportunity to show your expertise on a blog with more authority and popularity than yours. This is undoubtedly a great opportunity to start making yourself known.
To effectively build authority and credibility
For your blog to grow, your target audience needs to know you and see you as a reference on your topic. This is exactly what guest posts will allow you to do, as they will allow you to promote your expertise directly on blogs that are already popular in your field.
In addition, some bloggers, especially those with very influential sites, can, by causal link, give credibility to your image by accepting your content. This reinforces your authority with the audience you are targeting.
Getting links to your blog
In terms of SEO, backlinks are very important elements in the SERP ranking and guest posting can lend itself perfectly to this objective. Indeed, you can insert links to your blog in the guest articles you publish. This will allow readers to go directly to your website if they wish.
Gaining quality traffic
When your article is interesting enough, some readers are likely to visit your blog in order to get to know you and to get more information on the topic you are working on. This traffic is called ‘referrals’ and is often considered to be quality traffic, unlike visitors from advertisements for example.
Whereas ad-sourced traffic usually includes a lot of visitors who don’t know exactly what to expect when they land on your website. They therefore tend to leave your website quickly after only a few clicks.
Whereas traffic from guest posts is made up of visitors who already know you from your content and sometimes your author profile on the host blog. They therefore know roughly what you offer before they visit your blog and are much more likely to subscribe to your newsletter or use your products or services.
Build new relationships with bloggers
One of the significant benefits of guest blogging is that it allows you to build new relationships with other bloggers and influencers in your field. It is a very collaborative blogging strategy, and you will most likely stay in touch with other bloggers after your post is published.
To create a healthy relationship, there are no secrets:
- Answer emails kindly and quickly;
- Send your drafts on time;
- Create high quality content.
By implementing these actions, you will have a better chance of maintaining a healthy relationship. In addition, these relationships can also turn into other guest blogging opportunities in the future and when you exploit your connections correctly, they can lead to other projects such as:
- ebooks; and
- Online courses;
Not to mention that you can also use these connections to get introductions to more influential guest blogging opportunities.